Our buyer's brain is a lazy beast. Human brains—your buyer's, yours, and mine—all seek to conserve energy, maximize rewards, and minimize effort and risk. A human brain weighs only 3 pounds - 2% or less of most adults' total body weight. Yet the brain Jewelry Retouching consumes 25% of your oxygen and 20% of your energy. No wonder humans spend so much time making decisions in the simple way – out of reflex or habit – rather than the hard way, setting and Jewelry Retouching achieving goals. This is because our brain naturally tries to conserve energy. Now we know why, in terms of brain science, content marketing is so hard to do. When we prepare new content, we come up against naturally lazy and stubborn brains. Brain-to-Brain Marketing: Creating Content with Consumer Science.
Mind Thanks to new insights from cognitive neuroscience, we can now better understand what is going on in the brains of shoppers. With this understanding, content marketers can take specific actions to improve the chances of marketing success. Cognitive Jewelry Retouching neuroscientist Dr. Carmen Simon reveals the secrets of the brain for marketers in her new book, Impossible to Ignore - Creating Memorable Content to Influence Decisions. “Marketers are choreographers of delayed Jewelry Retouching intentions,” Simon writes. To be successful in marketing, we must: Grab prospects' attention with content now (point A) Helping Prospects Build Memory and Form Intent Get them to act according to their intention at the time of the decision (at point B) Great content marketing helps buyers identify their,
Own intentions or clarify new intentions at point A. Follow neuroscience findings and make your content marketing messages: Repeatable and frequent Jewelry Retouching Filled with strong emotions Short Able to roll easily on the tongue. Simon notes that the most memorable movie lines like Casablanca's "Round up the usual suspects" and the most effective Jewelry Retouching advertising slogans like Nike's "Just do it" have common characteristics. These are timeless messages that can be applied in several contexts and are ambitious. They use simple syntax, include unusual words, and evoke memories consistent with a desired self. It's hard enough to get buyers' attention with content at point.