Being visible on Facebook is becoming more Company Email List every day when more than 2 billion people in the world are generating content on the platform, which ultimately makes it a game of supply and space. There can be many reasons why your content, including videos, does not have as good a reach as it should, including some of the things you can ask yourself what percentage of your content is promotional versus valuable content. From my point of view, I would say that 80% of the content should be of value and only 20% promotional. Facebook's artificial Company Email List systems are increasingly working to give users a better experience , and one of the contents that is being promoted the most is video, so let's find out what we can do to turn video on Facebook into a profitable tool for our business.
Actions to perform with your videos 1-The first thing to get more views on your videos on Facebook is to be aware that the operation is different from platforms like YouTube, so the first thing you should do is optimize the videos to be seen without sound , or in other words subtitles work, the largest percentage of videos are played without it. When you upload a Company Email List to Facebook, the platform allows you to add a subtitle file in .SRT format, it even has a built-in tool that automatically removes the subtitles, so take advantage of it. 2-The first 3-4 seconds of the video are key to keeping the user's attention when they are going through the timeline, so something you can do is include Company Email List introductory text at the beginning of the video that captures the user's attention so that they continue watching the video longer.
Another thing you can do is add the title of the Company Email List or some highlighted phrase in the upper or lower margins of the video itself, so that without sound a user can know what you are talking about in a more accurate way. These are three simple ideas that without much difficulty will help you to have better results with your videos on Facebook, but yes, never lose sight of the general purpose that these videos have to provide some kind of value to the user you are targeting, since otherwise there will be no type of action that makes a video really give Company Email List results.