Jul 28, 2022
In Phat Discussions
[Duo Catch Fish] is a brand that specializes in second-hand recycling services for books and durable consumer goods. Since its launch in May 2017, it has sold more than 200,000 books in just a few months. On average, 2000 books are sold steadily every day. Among the literary and artistic youth groups, it has long become a flagship company. The slogan of [More Catch Fish] is that "real good country email list things are worth buying twice" and adopts the "C2B2C" model, that is, the platform recycles products from users and sells them after uniform disinfection, refurbishment, packaging, and pricing. [Multi-Catch Fish] In the early stage, it focused on the vertical field of second-hand book trading, and in the later stage, it showed a horizontal development trend of second-hand book trading + community operation, as well as refurbished clothing and second-hand electronic goods. 2. Inspiration and purpose of analysis Inspired by: Due to many online purchases of books, I found the website [More Catch Fish] under the video Amway of the up master at station B. I didn't buy second-hand books at first, but the literary atmosphere and attractive price of [More Catch Fish] prompted I tried to buy it once, and found a different feeling after the experience. The traces of time on the second-hand books exude the mystery of the old things. It seems to be an encounter with another reader. Not only does it not affect the use, but it even seems to have more some added value. Then use [More Catch Fish] in depth and trigger exploration and thinking on the second-hand book e-commerce market.